John Keller

Where did they get their PhD?

 * Indiana University in 1974 with a major in instructional systems technology and minors in research & evaluation and organizational behavior.

Where have they taught / worked?

 * 1974 - 1979
 * Assistant Professor Area Instructional Technology, Syracuse University.


 * July 1979 - Dec. 1984
 * Associate Professor Department of Instructional Design, Dev., and Evaluation, Syracuse University.


 * Sept. 1983 - Dec. 1984
 * Chairperson Area Instructional Design, Syracuse University.


 * Sept. 1985 - July 1988
 * Associate Professor Instructional Science and Technology, Florida State University.


 * August 1990 - 1992
 * Program Leader, Instructional Systems Program, Florida State University.


 * July 1988 – present
 * Professor Instructional Systems and Educational Psychology, Florida State University.


 * September 1996 - present
 * Program Leader, Instructional Systems Program, Florida State University.

What things are they best known for?

 * 1. ARCS Model (Attention, Relevance, Confidence, & Satisfaction)
 * Keller emphasizes (1987a) that the ARCS Model is a problem-solving, empirical approach to applying motivation to instructional design.
 * Motivation is not only the learner’s responsibility but is also the instructor or designer’s responsibility.


 * 2. Motivation - A Theoretical Foundation for Instructional Design
 * Motivation involves more than extrinsic factors, influenced by scheduled reinforcement (Keller, 1979).
 * learners are affected not only by extrinsic behavior factors but also by numerous intrinsic factors.

What are their three most important publications?

 * 1. Keller, J.M. (1983). "Motivational design of instruction. In C.M. Reigeluth (Ed.). Instructional design theories and models - An overview of their current status." Hillsdale, NJ. Erlbaum.


 * 2. Keller, J.M. (1987). Development and use of the ARCS model of motivational design. Journal of Instructional Development, 10(3), 2-10.


 * 3. Keller, J.M. (1987). The systematic process of motivational design. Performance & Instruction, 26(9), 1-8.

Who are their most frequent collaborators?

 * Stevens, G.


 * Litchfield, B.


 * Taguchi, M.


 * Suzuki, Katsuaki